Puppy Mill
Awareness Day
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PMAD 2014
 September 13, 12 - 5 PM
(Rain Date September 14 )
Salem Common, Salem, MA

 This year, we are proud and happy to announce that Rep Bruce Ayers from Quincy will be speaking at our event.
 Bruce was instrumental in getting the new animal abuse law passed.  In the past, he has spoken on behalf of Puppy Doe, the horrendous abuse case that inspired the law and he will, in fact, be speaking in Quincy on the morning of PMAD for the dedication of the Memorial Bench for Puppy Doe.

We are also having our regular activities including:

  Doggie Kissing Booth (Go to FORMS page to sign up)  We need LOTS of doggies for our kissing booth.....PLEASE sign up!!!!

Pooch Parade (Go to FORMS page to sign up)....this is to show off your pooch and tell us his/her story, ESPECIALLY if they came from a puppy mill

  K-9 demonstration by the Essex County Sheriff's Dept and City of Salem K-9 Unit 

  Rescue groups with animals to adopt provide info about bringing a loving pet into your life

ANY time of year, contact us if you are a protester at heart and would like to organize a protest outside of a local pet store.

  For PMAD 2014, contact us if you would like to volunteer, have a table or be a sponsor....or go to our FB page, PMAD Salem.

 Please spread the word to help us end the horrors of puppy mills.

PMAD is an annual event that always takes place in September in conjunction with the national movement to put an end to puppy mills. We are located at Salem Common in Salem, MA. 

All dogs who "play well with others" and who are updated on their shots are welcome (on leash). This is our 8th year presenting PMAD and each year we get bigger and better!
Please visit our Facebook page (PMAD Salem) for the date, to see pictures and to get more information about the event and about puppy mills. Help the puppies by liking our page.


 (Event representatives reserve the right to refuse entry or excuse out-of-control and/or aggressive dogs).

For your dog's safety, and to make the day enjoyable for everyone, PLEASE abide by the following rules.  We encourage the participation of dogs who are accustomed to regular exercise and are well adjusted to crowds and noisy environments with people and other dogs.  Please BE AWARE there are regular patrons of the Common who allow their dogs to run off leash….


  • Dogs must be current on all shots and rabies vaccination
  • Dog must wear an ID tag  
  • No dogs in heat and no aggressive dogs
  • Dogs MUST BE LEASHED (6-ft MAXIMUM length) and in control…..no retractable leashes (or keep it locked at 6’ or less).
  • Make sure your dog knows the rules of greeting:  always sitting calmly.  If the dog cannot sit, the dog cannot be greeted.
  • Never force your dog to "say hi" if he is acting wary of a person.
  • Always supervise children (even teenagers) with dogs.  And do not hesitate to ASK FOR the behaviors that you want from dogs and humans, friends or strangers.
  • Never allow a child to scream, yell or run around a dog, even if the dog and child belong to you.
  • Always pick up after your dog— disposable bags and water will be provided.


  • Always ASK OWNER’S PERMISSION to approach and/or pet a dog.  Do not be offended if they say no
  • DO NOT PAT A DOG ON THE HEAD, even though that is your first instinct.  Most dogs are not comfortable with that and may find it threatening.  Pat under the chin or on the back.
  • Approach dogs from the side or front - do not sneak up on a dog from behind or while the dog is sleeping or eating.
  • Always let the dog sniff you first and do not stare him in the eye, some dogs may be threatened by this.
  • If approached by a dog, stand still.  If you are on a bike, stop, put the bike down and stand still.  Never run or ride away.
  • Never approach a dog that is acting afraid or one that is growling or showing teeth - even if the owner is there.
  • Never leave your dog unattended.
  • Never let a child walk a dog unsupervised.  Even a medium-sized dog can pull down a child or the child may become frightened and drop the leash. 
  • If a dog threatens you, avoid eye contact, hold a rolled up jacket or book bag in front of you and back away slowly. Do not scream or run. The dog could chase you.


  • Never run up to a dog, even one you know and never approach a dog without adult supervision - even if the dog belongs to a friend or neighbor. 
  • Never hang over fences or put your hands through fence openings to touch a dog, even one you know.
  • Avoid rough games such as tug-of-war, jumping up for toys/food, wrestling and chasing kids.
  • Never tease or hit a dog or pull ears, tail or feet.
  • Always inform an adult if you see a loose dog.
  • Never run away from a dog - it can encourage a chase. 

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